When you think of the French Revolution, one of the first ideas that comes to mind is the guillotine. But make no mistake, this revolution, which began in 2015 at LES FINES LAMES, begins with the creation and innovative promotion of a two-in-one accessory: the cigar cutter knife.
The company's know-how is expressed both by the Made in France quality and by the way we master the use of digital channels to increase brand awareness and develop it.
Initiated as a DNVB (Digital Native Vertical Brand) with a single product, the project has evolved in 6 years to become a global brand whose multiple ranges of accessories are now available in most countries around the world.
Cigar lover for a decade and enlightened to the Frenchcutlery tradition by his grandfather, Pierre JOURDAN, the founder of the brand, conceived in 2015 a cigar knife named L'ORIGINAL.
The will being to face the burden that many aficionados experience - the multiplication of cigar accessories and the clutter it causes - the idea of associating the cigar cutter with another everyday object loaded with heritage is imagined.
For three years, Pierre builds the brand's reputation event after event, sponsors the CIGAR SMOKING WORLD CHAMPIONSHIP, meets the major players in the industry, some of whom will become his mentors, and benefits from the strong craze of cigar lovers on the main social networks.
The company has been building a solid brand image for several years and has been multiplying partnerships with leaders in tobacco, spirits or luxury watchmaking such as the LVMH, Chanel or Pernod Ricard groups, and Habanos, Drew Estate or General Cigars. With the arrival in 2018 of Pablo RODET, the duo is embarking on a radical challenge: to offer the only premium cigar cutter 100% made in France with a public price below $150.
The two business partners have come up with a new creation: LE PETIT, a cigar cutter taking the lines of the ORIGINAL in a smaller and more accessible version, capable of slipping into the pocket for everyday use, while drawing inspiration from the French cutlery heritage.
True to its community-based philosophy, the brand is orchestrating the launch of this product in September 2019, and is experiencing the greatest global success of a cigar-related product introduced to the market via online crowdfunding to date.
Today, LES FINES LAMES is a leading brand of cigar accessories, with no less than 4 different lines of cigar accessories.
Delivered in more than 350 official retailers, and shipped worldwide with DHL services, you will find :
The LE PETIT cigar cutter made in the French capital of cutlery - Thiers, declined in a complete and attractive selection, mixing homage to the cigar's terroirs, and noble, precious and attractive materials,
The beautiful MONAD & DYADashtrays made of high performance mortar concrete with raw finishes and innovative lines inspired by Greek architecture and philosophy,
Cigar stand in its premium leather case,
And the last creation, so much awaited, the PUNCH BRACELET, a real essential jewel to offer and to take everywhere with you, so that you are never unprepared.